YIELD is an independent design house founded in 2012 by Andrew Deming and Rachel Gant in San Francisco where the two met at the California College of the Arts (CCA). Yield is now based in the historic coastal town of Saint Augustine, FL, the oldest European settlement in the U.S. to get closer to the workshops they work with.
Designers and graphic designers, this talented couple believes the new tools at their disposal further empower them to create and communicate but are not an end unto themselves. Every product is therefore a marriage of technology and hand craft. YIELD is a functional, sustainable and warm minimalism, their own style : the "New American Standards".
Beauty, sustainability and ethical production are not at odds–they must all be considered to create something of true worth. Anything created at someone else’s expense is not beautiful and the manufacturing of disposable goods for short term benefit has robbed our natural resources for too long. "We bear a responsibility to create timeless pieces that last. Buy for keeps or please do not buy at all".
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