Hibi was born in spring 2015 after more than 3 years of development by 2 actors of the same region Hyogo in Japan: matches from Harima and incense from the Awaji island.
Incense is originally something very fragile. However, Hibi must have both the solidness to prevent the sticks from easily breaking when striking and the burnability to ensure that the sticks burn until the very end. This challenge was overcome by a new technique of kneading a certain amount of paper fibers and charcoal into the base of incense.
An art director from Hyogo who has been revitalizing various local industries, worked on the project. From the brand name, Hibi, to the final packaging, he studied every detail.
A little box that fits in a palm and requires nothing more to bring you 10 minutes of pleasure and relaxation.